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Zalopay - Leveraging Marketing Messages to Recall Churned Users
FINANCIAL SERVICE
Zalopay
To win back churned users, the leading digital wallet joined forces with Meta and Botcake to roll out Marketing Messages campaigns, delivering impressive outcomes.
Meta Integration
Chat Sequences
Marketing Messages
The StoryVietnam’s Leading Digital Wallet
ZaloPay is one of Vietnam’s leading digital payment platforms
Over 52,000 merchants and partners and 81,000 acceptance points
Enables secure, scalable payments for over 100 million Vietnamese users daily.
The Goal
Re-targeting and Re-converting Churned Users
ZaloPay aimed to win back churned users while also deepening its understanding of customer pain points to improve retention
THE SOLUTION
Targeted Marketing MessagesIn partnership with Botcake, ZaloPay launched targeted marketing message campaigns to churned users
Offering exclusive promotions that drove significant spikes in daily paying users during the campaign
Additionally, the team engaged in direct conversations with customers to better understand pain points and explore ways to improve retention.
THE SUCCESS
More Returns, Lower CostsAfter the campaign periods, the Zalopay team not only saw improvements in churn rates but also operational cost :
CPC: - 40% vs. local messaging platforms
CTR: 3x increase vs. local messaging platforms
Returning Users: + 110% MoM
Discover how your business can connect with customers 24/7 with Botcake
Book a demo and discover how Botcake helps you:
- Automate your customer messaging flow
- React thousands with bulk marketing message campaigns
- Blend AI power seamlessly with your customer service