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START YOUR JOURNEY

Botcake Agency Partner Program

Designed for digital marketing and performance agencies to lead the future of multi-channel ads with AI chatbots

START YOUR JOURNEY
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Grow with the Power of Official Partnerships

Botcake, powered by Pancake, is an official partner of Meta, TikTok, and Google — delivering trusted solutions for agencies and businesses

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WHY PARTNER WITH US

Why Partner with Botcake?

As a performance agency, speed and results matter. Botcake gives you AI chatbots, early-access features, and dedicated support to help scale ROI faster 

AI-Powered Chatbots

Leverage conversational AI to optimize customer interactions and unlock features before the market does

Multi-Channel Advantage 

Be the first to test new Meta, TikTok and Google solutions, integrating them seamlessly into client campaigns

Dedicated Growth Support

Our team works with you 1:1 to help design, launch, and optimize high-performing campaigns

PARTNER TIERS

Agency Partner Tiers

Three clear levels so you can start fast and grow into deeper collaboration

Registered Partner

Get started with essential Botcake features

Access to sales kits, playbooks, and training materials

Early testing of Meta & TikTok workflows

Eligible listing in the Partner Directory

Apply as Registered
TIER 1

Certified Partner

Advanced AI feature access and guided pilots

Testing of Meta & TikTok optimized workflows

Regular training & dedicated partner manager

Co‑marketing opportunities (event, webinars, case studies)

Apply as Certified
TIER 2

Apply as Elite Partner

Priority access to new releases and beta programs

First‑wave trials for Meta & TikTok capabilities and build successful case studies

Joint planning on strategic client projects

Expanded co‑marketing and event collaboration with long-term investment

Talk to Our team 
TIER 3
HOW THIS PROGRAM WORK

Apply. Promote. Unlock AI and Earn

A straightforward path to value for you and your clients

Apply

Submit your agency profile and choose a starting tier

Onboard

Get training, playbooks, and preview of AI capabilities

Active

Pilot Botcake solutions in live multi‑channel campaigns

Grow

Scale wins, co‑market, and progress to higher tiers

JOIN & EARN

Apply. Promote. Unlock AI and Earn

A simple path from application to activation — with Botcake beside you at every step

What Botcake Provides

Technology platform with the latest messaging features

Training materials, playbooks, and guides

1:1 partner & client support

Co‑branded webinars, workshops, and events

Budget support for partner initiatives (proposal‑based)

What Agencies Bring

Performance strategy and AI-driven optimization

Client communities to test and adopt new features

Client-focused webinars, workshops, and training

Media, content, and communication channels

WHAT PARTNER SAY

Proof from teams like yours

Real outcomes from agencies, creators, and tech partners using Botcake

“Botcake’s partner program opened new revenue streams and elevated our client outcomes”

Alex Nguyen, Growth Lead at Nova Agency

“Early access to AI and Meta/TikTok features keeps us ahead and improves conversions”

Sarah L, Head of Performance at Yoday Media

CASE STUDY

Real Results with Leading Agencies

Discover how top performance agencies leverage Botcake to boost ROI, optimize conversions, and stay ahead with AI-powered, multi-channel campaigns

Le Van Anh Cosmetic logo
Client: Le Van Anh CosmeticAgency Partner: PMAXSolution: Messaging Date API + A/B testingTo help Lê Vân Anh Cosmetics scale revenue and optimize ROAS, PMAX partnered with Pancake to integrate messaging data directly with sales data from the POS system through the Messaging Data API. This created a full-funnel dataset that unlocked two key advantages:
End-to-end customer journey analysis & optimization

From first message → consultation → purchase → repeat customer

Smarter Facebook Ads optimization

Feeding high-quality purchase and revenue signals back into Facebook Ads, enabling bidding optimization for final outcomes (Revenue, ROAS) instead of intermediate metrics (Message, Cost per Message)

3.6xHigher conversion rate
2xuplift in ROAS
+43%Purchases
-31%Cost per purchase
3.6xHigher conversion rate
2xuplift in ROAS
+43%Purchases
-31%Cost per purchase
3.6xHigher conversion rate
2xuplift in ROAS
+43%Purchases
-31%Cost per purchase
FAQ

Unlock More Value for Your Clients with Botcake

Can’t find your answer? Contact our partnership team

What kind of agencies are eligible to become Botcake’s partners?
We collaborate with performance, creative, and media agencies that serve brands running campaigns on social messaging channels
How does the revenue-sharing or commission model work for agencies?
Agencies receive commissions based on the client package activated, and additional bonuses for large-scale projects with clear implementation milestones
Can agencies co-brand or white-label Botcake’s solutions for their clients?
Yes. Depending on the partnership level, agencies can present Botcake solutions under their service portfolio while keeping full transparency with clients
What kind of support will Botcake provide to agency partners?
We provide technical onboarding, sales enablement materials (decks, case studies), priority support, and co-marketing opportunities
How does the onboarding process for a new agency partner look like?
The onboarding process includes a discovery call, signing a partnership agreement, training sessions for your team, and setting up the first pilot project
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Ready to Lead with AI‑Powered Campaigns?

Join the Botcake Agency Partner Program to access AI features first, test the newest Meta & TikTok capabilities, and bring multi‑channel impact to every client

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Join the Botcake Partner Program

By applying, you’ll get early access to partnership resources, dedicated support, and joint roadmap opportunities with Botcake.
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