WHATSAPP API PRICING
WhatsApp Bussiness API Pricing Calculator
Use our WhatsApp Business API Calculator to quickly estimate your monthly messaging costs on the WhatsApp Business Platform. Simply drag the slider to see your projected expenses!
Calculate yourWhatsApp Business messaging costs
Businesses are required to use a template message to initiate a conversation with a customer. Each template message sent incurs a fee. Different template types have different charges.
How to classify a template messages?
Bussiness - intiated conversationPromotions, welcoming messages, updates, invitations, recommendations, or requests to complete a new transactionRequire template approval and customer opt-in
Calculate your WhatsApp bussiness
Argentina
Marketing template
US$ 0.0010.000+ templates
Utility template
US$ 0.0010.000+ templates
Authentication template
US$ 0.0010.000+ templates
Total rateUS$ 0.00
To learn more about template categories and how they apply to your pricing, we recommend consulting a Botcake social commerce expert.
Book a demoFAQ
Book your free demo for more detailed consultation
What is the WhatsApp Business API Pricing Calculator?
Our Pricing Calculator helps you estimate the cost of using WhatsApp Business API based on your message volume and types, so you can plan your budget confidently.
Why should I use the Pricing Calculator before starting?
To avoid surprises, get clear cost projections, and optimize your spending on WhatsApp messaging campaigns.
How does WhatsApp Business API pricing work?
Pricing depends on the number of messages sent, message types (template or session), customer locations, and your chosen provider.
How many messages can I enter for calculation?
You can enter your expected monthly message volume or the number of messages for any specific campaign.
What are message templates?
Message templates are pre-approved message formats required to initiate a conversation on WhatsApp Business API when the customer hasn’t contacted you first or the 24-hour support window has closed. These templates must be submitted to and approved by Meta and are typically used for marketing campaigns, transactional updates, and authentication purposes. All template messages incur a fee, except utility templates sent within the active customer service window.
What are utility messages?
Utility messages are a category of template messages designed to assist customers with specific requests or transactional updates, such as delivery notifications, order updates, post-purchase alerts, and billing reminders. They are charged per message unless sent during the open customer service window, in which case they are free of charge
Does pricing vary by country?
Absolutely. Message costs depend on the recipient’s country, so rates can differ significantly.
Are additional service fees included in the calculator?
No, the calculator focuses on official WhatsApp message fees. Additional service or integration fees are separate.
What are authentication messages?
Authentication messages are template messages used to confirm user identity by sending one-time passcodes. Common use cases include account login, new account setup, password recovery, and completing sensitive transactions. Unlike utility messages, authentication messages are charged per message even if sent during the customer service window.
Can this calculator help with planning broadcast campaigns?
Definitely. Use it to estimate costs for large-scale broadcasts and manage your marketing budget efficiently.
Discover how your business can connect with customers 24/7 with Botcake
By applying, you’ll get early access to partnership resources, dedicated support, and joint roadmap opportunities with Botcake.
- Automate your customer messaging flow
- React thousands with bulk marketing message campaigns
- Blend AI power seamlessly with your customer service