CASE STUDY
USAC Chiropractic - Increase Lead Quality with Messaging Ads
RETAIL
USAC Chiropractic
The Vietnam-based chiropractic clinic tested a new optimization strategy for its Click-to-Messenger (CTM) ads on Facebook and Instagram, achieving notable improvements in lead generation
Meta Integration
Chat Sequences
The StoryThe Musculoskeletal Specialists
Located in Ho Chi Minh City, Vietnam, USAC Chiropractic provides US-standard joint treatment for musculoskeletal conditions.
Its team of licensed practitioners brings expertise from the US, Japan, and Europe, delivering world-class care to local patients.
The Goal
Improving Lead Generation
USAC Chiropractic had already used CTM Ads on Facebook and Instagram, optimized for conversations. While this approach generated a high volume of chats, the team sought a more efficient strategy to drive higher-quality leads..
THE SOLUTION
CTM - LO Ads & Optimized PlacementUSAC Chiropractic conducted an A/B test comparing CTM ads optimized for conversations with CTM-Lead Optimization (CTM-LO) ads
CTM-LO ads target users more likely to share their information in conversations. Botcake's integration with Meta facilitates this by seamlessly sending conversational data and event signals to enhance machine learning.
THE SUCCESS
More Qualified Leads, Lower CostThe A/B Test ended with the CTM-LO achieving greater, significant results in key metrics:
“
Adopting lead optimisation for our business messaging campaign helped us manage our budget more efficiently by reducing the cost per lead while improving the quality of the leads collected. We’re thrilled with the results of this A/B test and look forward to continued work with Meta and Pancake.”
Doan Quang HuyCMO, The USAC Chiropractic Musculoskeletal Treatment Hospital and Clinic Company Limited
Discover how your business can connect with customers 24/7 with Botcake
Book a demo and discover how Botcake helps you:
- Automate your customer messaging flow
- React thousands with bulk marketing message campaigns
- Blend AI power seamlessly with your customer service