CASE STUDY
Sinh Duoc Coop - Driving Greater Results with Budget Efficiency
RETAIL
Sinh Duoc Coop
By doubling its usual campaign budget and optimizing Click-to-Message ads for Purchase Optimization (CTM-PO), the personal care brand achieved significant gains in advertising efficiency
Meta Integration
Automation
Order Management
The StoryProducing chemical-free soapt
Based in Vietnam and founded in 2014, Sinh Duoc Coop is a personal care cooperative that creates contemporary products that incorporate natural ingredients and traditional Vietnamese remedies.
The Goal
Testing Campaign Budget Efficiency
The team at Sinh Duoc Coop wanted to learn how campaign budget affects the performance of ads on Facebook and Instagram.
THE SOLUTION
Boosting the BudgetSinh Duoc Coop adopted CTM - PO ads, leveraging automated chats via Botcake to handle inquiries, recommend products, and process orders
The brand also tested different ad placements to maximize reach and cost efficiency.
THE SUCCESS
Boosted Campaign ResultsBy doubling the budget and leveraging CTM - PO, as well as ad placements, Sinh Duoc Coop was able to achieve a greater return on advertising::
“
By doubling the budget of our ads that click to Messenger optimised for purchase, we discovered we can run more efficient campaigns. We’re thrilled with the results of this test, and will be reevaluating our campaign spend moving forward.”
Trinh HaoOwner, Sinh Duoc Coop
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