CASE STUDY
Michi Store - Driving Conversions with Catalog-powered Ads
RETAIL
Michi Store
The kids’ retailer partnered with Pancake to integrate its online catalog into Click-to-Messenger (CTM) ads, creating a seamless shopping experience that drove strong results
Purchase Orders
Cost per Purchase
The StoryA small business that thinks big
Michi Store is a small Vietnamese business that specialises in children’s fashion and accessories
Since Michi Store’s sales are primarily online, the company was looking for a way to boost the performance of its ads that click to Messenger.
The Goal
Seamless Digital Shopping Experience
Michi Store wanted to boost conversions from Messenger by giving the the whole shopping experience inside chat, remove the manual work and let their team work on what matters.
THE SOLUTION
Meta Catolog-powered adsWith support from the Botcake team, Michi Store used integrated commerce tools with CTM ads to deliver a seamless in-chat shopping journey, from ad click to product browsing and order placement, removing customer friction and automating manual tasks for the team.
THE SUCCESS
Improved Sales At Lower CostThe new approach gained Michi Store noticeable changes in sales compared to the traditional approach the team used to take:
“
Sharing our product catalogue inside Messenger helps us provide customers with more complete and specific product information, such as images, colors, sizes, pricing and availability, thereby increasing the number of sales orders by as much as 15%. This solution suggests to us some very promising new business ideas.”
Vu Tien DungDirector, Michi Store
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