CASE STUDY
Little Garden Spa - Boosting Leads with Optimized Ads
RETAIL
Little Garden Spa
Little Garden Spa, a growing health and beauty service provider in Vietnam with a 1M+ customer base, adopted and optimized Click-to-Message Lead Optimization (CTM - LO) ads using Pancake and drove considerable outcomes
Meta Integration
Chat Sequences
The StoryThe Growing Service Provider
Little Garden Spa, a fast-growing health and beauty service provider in Vietnam with over 1 million customers, saw a growing need to maximize the power of conversational traffic.
The Goal
Improve Lead Quality
After using CTM ads to increase the number of lead optimization, Little Garden Spa aimed to enhance lead quality to boost conversions and drive business growth.
THE SOLUTION
Click-to-Message: Lead Optimization AdsLittle Garden Spa implemented CTM ads with a Lead Optimization objective, supported by Botcake's event signal sending and automated chat sequences
They tested these ads against their business-as-usual (BAU) ads, which were optimized for conversation volume.
THE SUCCESS
Better Quality, Lower CPLAfter a 2-week split test, Little Garden Spa was able to measured the following results:
“
By optimising our business messaging campaign for leads, we were able to manage our budget more effectively. We successfully reduced the cost per lead while simultaneously enhancing lead quality. The A/B test results have been excellent, and we are excited to continue this partnership with Meta and Pancake.”
Mr. HuyHead of Digital Marketing, LG Clinic
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