CASE STUDY
Le Van Anh - Achieving Sales Success with Messaging Ads
RETAIL
Le Van Anh
The independent cosmetic brand aimed to boost sales with Click-to-Message (CTM) Ads and partnered with Pancake to launch a CTM–Purchase Optimization strategy, achieving strong results.
Meta Integration
Chat Sequences
The StoryVietnamese Beauty
An independent beauty brand, Lê Vân Anh hopes to provide skin-nourishing beauty products for people in Vietnam
The brand focuses on using ingredients and technology from South Korea to create high-quality products trusted by customers.
The Goal
Attracting New, High-Intent Customers
The Lê Vân Anh team wanted to learn whether the purchase optimisation option for ads that click to Messenger could help the brand acquire more new, high-value customers.
THE SOLUTION
New Strategy Featuring CTM - PO AdsThe Le Van Anh team, in collaboration with Botcake and partner PMAX, launched a new conversational commerce strategy, including an A/B test comparing CTM-PO ads with traditional CTM ads
CTM-PO ads targeted audiences most likely to purchase via chat, while Botcake enhanced performance by sending conversation signals to Meta for better optimization and running automated, 24/7 customer support sequences.
THE SUCCESS
Improved Sales, Higher ROASWithin just two weeks of A/B testing, the Le Van Anh team had seen noticeable improvements in sales metrics:
“
The purchase optimisation for Messenger helped us to scale with minimal effort by reaching high-value and high-intent potential customers. The event signal integration in Botcake is very seamless, and this strategy helped us to focus on what we do best: bring effective and high-quality skincare products to our customers.”
Truong Thanh MinhCEO, Ocean Capital/ Lê Vân Anh Cosmetics
Discover how your business can connect with customers 24/7 with Botcake
Book a demo and discover how Botcake helps you:
- Automate your customer messaging flow
- React thousands with bulk marketing message campaigns
- Blend AI power seamlessly with your customer service