Resources
Kaleea Store - Optimize Purchases and Cost with Messaging Ads
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Kaleea Store
The Vietnam-based accessories retailer adopted Click-to-Message Purchase Optimization (CTM-PO) ads and in-chat automations to boost sales and order values via Messenger, achieving significant results.
Meta Integration
Chat Sequences
E-commerce Tools
The StoryAdorning customers from head to toe
Founded in 2014, Vietnam-based Kaleea Store aims to create stylish and sophisticated shoes, bags and accessories that suit modern women’s needs.
The Goal
Driving Better Results
Kaleea Store wanted to find a way to increase both online sales and the purchase value of orders it received via Messenger, a key business and communication channel for the brand.
THE SOLUTION
A Sharpened Messenger StrategyKaleea Store ran an A/B test comparing CTM ads optimized for conversations using its BAU visual with CTM–PO ads featuring a new eight-minute product video
Both targeted the same broad audience of women in Vietnam aged 21–53, while the CTM–PO ads also included an automated Botcake-powered conversation flow, enabling customers to browse and place orders seamlessly
THE SUCCESS
Growing Purchases and Lower CostThe A/B Test ended with the CTM-PO and conversational flows achieving significant gains, giving the brand insights into how to drive their sales with the optimized CTM campaign:
“
Botcake's solution makes it easier for customers to explore products, boosting purchase intent while freeing up the sales team to focus on more strategic activities”
Dat NguyenMarketing Manager, Kaleea Store
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