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Ilaby Kids - Lower costs with CTM ads and shopping features
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Ilaby Kids
The Vietnam-based children’s fashion retailer combined Click-to-Message (CTM) Ads with built-in commerce features of Botcake and drove measurables results.
Meta Integration
Chat Flow
Commerce Tools
The StoryFamily fashion for all occasions
Founded in 2018, ILABY KIDS offers exciting, themed fashion collections for Vietnamese parents and kids
Prioritizing customer experience, the brand leverages Botcake to optimize operational costs using integrated commerce and advertising features.
The Goal
Make Purchases Easier
ILABY KIDS found the shopping experience using traditional CTM Ads clunky, since customers needed precise product names or switched between ads and Messenger. They wanted a smoother journey and to lessen the manual work for employees.
THE SOLUTION
Catalogue CTM Ads IntegrationILABY KIDS leveraged Pancake’s catalog integration, AI chatbots, and CTM ads to automate product discovery, qualify leads through screening flows
Manage orders, all in a unified chat experience
THE SUCCESS
Higher Sales, Lower CostThe new approach directly boosted ILABY KIDS’ key sales metrics:
“
This solution helps our customers learn about our products more conveniently, creates more intent to purchase, and frees up our sales team to manage their time more efficiently and focus on higher-value tasks.”
Tam ChuDigital Marketing Manager, ILABY KIDS
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