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Huong Ho Store - Maximizing The Power of Live Shopping
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Huong Ho Store
The health and beauty retailer wanted to unlock the full power of live selling partnered with Botcake to nurture and drive sales in live, and gained significant results
Meta Integration
Chat Sequences
Live Shopping Tools
The StoryThe K-Beauty Purveyor
20+ years in Korean health and beauty product imports
Recognized the growing opportunities in social commerce
Usually go live as a way to reach more customers effectively
The Goal
Boosting Conversion & Sales
The Huong Ho Store team hoped to reach high-intent shoppers in Vietnam and encourage them to message the business during their livestreams, and drive sales accordingly.
THE SOLUTION
Smooth Live Shopping ExperienceBotcake collaborated with our agency partner Yoday to promote Huong Ho's live videos as CTM ads
Fostering engaging conversations. Once initiated, Botcake's automation and in-chat commerce tools provided automatic consultations
Enabling customers to browse, learn about products, and make purchases quickly.
THE SUCCESS
More Qualified Leads, Lower CostWithin just 2 weeks, the new strategy in optimizing live campaigns brought measurable results in sales metrics:
“
A high-quality online shopping experience is of the most importance to us, and ads that click to Messenger optimised for conversations and AI-powered automations have enabled us to conduct consultations, better understand customer needs and rrecommended products.”
Huong Ho Store
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