Resources
Gladimax Sport - Shopping Made Easy with in-chat E-commerce features
RETAIL
Gladimax Sport
The fashion retailer used Botcake’s in-chat e-commerce toolkit with Click-to-Message Ads to boost sales and achieve noticeable results
Meta Integration
E-commerce tools
The StoryWhere Sports and Fashion Connect
Vietnam-based Gladimax Sport was founded in 2017 by a fitness-loving couple who wanted to bring their sense of style to the Vietnamese sports fashion market
Today, the company specialises in sports clothing and equipment of all kinds.
Usually go live as a way to reach more customers effectively
The Goal
Make Messenger Sales Smoother
Gladimax Sport aimed to reduce friction between browsing and buying by eliminating delays in responses and cutting the back-and-forth for customers, making the shopping process faster and smoother for both buyers and sales agents.
THE SOLUTION
Catalogue CTM Ads IntegrationGladimax Sport leveraged Botcake’s E-commerce toolkit with CTM ads to let customers browse products, learn details
Add items to their cart directly in Messenger before completing purchases in our built-in webform
This streamlined the buying process, reduced manual workload, and let the brand’s team work on what matters most
THE SUCCESS
Boost Conversion and Lower CostThe new approach resulted in more people going on to make a purchase, at a lower cost per purchase:
“
This solution helps our customers learn about our products more conveniently, creates more intent to purchase, and frees up our sales team to manage their time more efficiently and focus on higher-value tasks.”
Tran Hung HaiGeneral Director, Gladimax Sport
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