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CASE STUDY

Kingsport - Boost Sales with Click-to-Message Ads

Kingsport - Boost Sales with Click-to-Message Ads
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Kingsport

Kingsport, a top fitness equipment retailer in Vietnam, chose Botcake to scale their sales with AI and gained significant results.

Chat Sequences
Broadcasting
BotcakeAI
Meta Integration
-25%In inquiry resolution time
+20%CSAT Score
+13%Conversion from phone to messaging
The StoryDrive conversions with AI sales agent
Become Vietnam’s leading home healthcare brand by 2025 and a pioneer in Southeast Asia by 2030
Partnered with Botcake to deliver a seamless customer experience and drive business value.
Drive conversions with AI sales agent
The Goal

Drive Business Value

Kingsport’s goal is to become Vietnam’s top home healthcare equipment brand by 2025 by driving business value through excellent customer experience.

THE SOLUTION

THE SOLUTION

AI-powered Business Agent
Kingsport chose BotcakeAI to empower its business units
Agents by enhancing human support in handling customer inquiries, delivering promotional campaigns, and providing consultations.
THE SUCCESS

THE SUCCESS

Optimized Customer Support Operations

The initiatives taken by Kingsport directly improved key customer service metrics:

Average Response Time: nearly instant vs. 15 minutes by human agents
Lead Conversion Rate: 16.7%, reaching 84% of leads vs. 20% for humans
CSAT Score: increased by 20%
Over the past year, Kingsport’s brand awareness has grown as more people turned to fitness and home gym equipment. We wanted to cut service costs while engaging new customers, combining Messenger offer with the right mix of AI features to boost our team’s efficiency. This was our second time testing automated conversations, and with this partnership, we evolved from a simple “robot” to an AI-powered conversational experts
Nguyen Thanh Trung Hieu
Nguyen Thanh Trung HieuHead of Marketing - Kingsport
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